Visual Identity and Brand Guidelines for the band Highly Suspect
Highly Suspect
Who is
Highly Suspect?
Raw. Visceral. Authentic. Daring. Dynamic. Unapologetic.
Highly Suspect is a rock band that encompasses far more than just rock & roll- they have redefined it. With sounds of grunge, alternative, psychedelic, blues, hard, and experimental rock, they are constantly evolving and raising the bar.
Johnny Stevens
Johnny Stevens
Ryan Meyer
Ryan Meyer
Rich Meyer
Rich Meyer
Matt Kofos
Matt Kofos
Mark Schwartz
Mark Schwartz
Logo Development
Inkblot Test
An inkblot resembles the experiencing and expression of emotion, relationships, and psychological distresses/disorders.
Eye
The eye symbolizes insight and knowledge of the truth while also signifying identity.
Butterfly
Symbolic of change, transformation, and rebirth. It also signifies their freedom from constraints.
Face
The profile of the face represents life while being juxtaposed alongside the skull.
Skull
The skull symbolizes death and mortality while some cultures allow it to represent the cycle of life and death.
Fist
The fist sybolizes ties to the past that can never be fully severed.
Color System
Chartreuse- energy, vitality, renewal, dynamism
Violet- power, creativity, wisdom, independence
Complementary- energizing, contrast, action
Type
System
Secondary
Marks
A developed group of heavily textured vectors resembling imperfect, dynamic, and distressed stars. These marks function well as stand-alone images as well as patterns.
