Brand concept based on a font I designed: “Welcome Home”.
The font’s intent is to capture the playful and nostalgic spirit of vernacular type and handmade signage.
The Lazy Bean Cafe
Brand Overview
The Lazy Bean is an organic coffee company with brick and mortar shops as well as a roastery wholesale products available for purchase.
Target Audience
Those looking for a lowkey coffee shop with a laid-back vibe and products that are organic and ethically sourced.
Attributes
Cozy
Unrefined
Playful
Logo
Word Mark
Logo Lockup
